Technology guides the mission. Humans complete it.
We exist because millions of pets vanish every year and families are left to navigate the crisis alone. TailTracker combines evidence-based recovery science, AI “Behavioral GPS,” and a trained volunteer Finder Network to bring lost pets home faster.
The massive crisis we are built to solve.
Lost pets are treated as individual emergencies, but at national scale it is a predictable, preventable crisis. TailTracker was designed from the ground up to close the gap between panic and coordinated action.
The scale of the problem
Over 10 million pets go missing in the U.S. each year — roughly one every 3.2 seconds. (ASPCA)
One in three pets will go missing in their lifetime, and tragically, nearly half of these cherished pets will never be found. (American Humane Association)
What families face today
For families, a missing pet is more than a logistical problem. It’s a trauma that ripples through children, disrupts work, and creates lasting anxiety and guilt.
Yet the current response remains fragmented: frantic social media posts, outdated posters, and passive microchips that only work if someone happens to find your pet.
Most importantly, the precious first hours of a missing pet event are often wasted because there is no standard playbook to follow.
A better way: science, structure, and humans working together.
TailTracker replaces chaos with coordination and uses behavioral science to guide every decision. Our goal is simple: more reunions, in less time, with less emotional and financial cost to families.
The LPRS Engine
Our proprietary Lost Pet Recovery System (LPRS Engine) analyzes breed, temperament, weather, terrain, and escape context to predict where a lost pet will go.
Those predictions power what we call the pet’s “Behavioral GPS” — a dynamic map of likely movement and hiding zones that updates as new sightings and conditions come in.
Using the TailTracker platform and mobile apps, we instantly deploy trained volunteers directly to those high-probability zones.
What TailTracker does in a crisis
- 1. Capture the right data. We log your pet’s profile, escape details, last-seen location, and safe contact routing in one place.
- 2. Generate a tactical plan. The LPRS Engine produces a step-by-step recovery playbook tailored to your pet and situation.
- 3. Mobilize trained humans. The Finder Network receives geo-targeted alerts, and sightings are triaged through a central mission console.
- 4. Drive toward reunion. Our north star is a 94% lost pet recovery rate when TailTracker protocols are fully activated.
Two organizations. One mission.
TailTracker is intentionally built as a partnership between a technology company and a nonprofit. Each exists to do what it does best, while sharing a single, clear mission: bring lost pets home.
The technology platform: LPRS Engine, mobile apps, and the Master Recovery Console that coordinates missions and sighting data in real time.
The human side of recovery: volunteer recruitment, training, certification, safety protocols, and mission-level coordination in the field.
Volunteer data will never be sold or monetized. The network exists solely to help families and pets and science.
How you can be part of the mission.
Whether you live with pets or simply care about animals and your community, there is a role for you in the TailTracker ecosystem.
Peace of mind is free. Register your pet today so their profile, photo, and emergency contacts are ready before anything happens. If you ever need it, the full lost pet recovery engine is one tap away.
Register your pet on MyTailTracker.comBe the reason a family is whole again. Join the TailTracker Lost Pet Finder Network as a trained Finder, Delta Team member, or regional partner organization. We’ll equip you with evidence-based training and coordinated tools.
Learn more at PetFinderNetwork.org